The period of the late twentieth century to the present twenty first century has seen the most significant growth in the Health and Wellness industry. This rapid expansion has been due, largel, to the advances in medical science; particularly in the area of diet related illnesses such as, Coronary Heart Disease, Kidney failure, Diabetes, Hypertension, and, to a lesser extent, Cancer.
Scientific research has further shown that many of these illness are, either brought on or worsened by the obesity factor. Ranking high in the list of Health and wellness products are those concerned with weight loss. A single Google search, for example, using the tag 'weight loss' produced an alarming one hundred and thirty million (130,000,000) results. Apart from being high on the list, but the demand for these products has increased significantly. Today, it can be safely said that there is a worldwide thrust of 'health consciousness, particularly among the forty plus age group, and, also significantly higher than normal, in those below this age group.
What has caused this spike? An increase in knowledge, mainly as a result of the vast increases in technology, including the advent of the World-wide web and the overwhelming advertisement drive by the product manufacturers, who normally ties their product to scientific researches results. Thousands would like to lose weight, many for health reasons and some for attraction purposes only, or both.
There is also another important development in the Health and Wellness arena. While the initial products were concentrated more on herbal extracts, today's trend is veering towards 'weight loss systems' This has been due to current scientific discoveries in understanding how genetics and metabolic rate work in explaining why some people 'eat all' and remain slim, while others go on starvation diets and fail to lose weight. The discovery of the hormone 'leptin' in regulating weight has also contributed to this trend. Today's weight loss programs aim more at utilizing the above discoveries, than outmoded starvation dieting and rigid exercise.
A 'category' check on 'Paydotcom.com' and "ClickBank" will reveal a plethora of these weight loss programs, most of which can be downloaded instantly upon payment, as well as, offering guaranteed time frames for weight loss with money back guarantee. More and more these programs are appealing to busy housewives, high profile executives, ordinary man in the street and young 'wanting to look good' teens, young adults and those suffering with one or more of the obese related diseases.
It is expected that this trend will accelerate as the century progresses, with improved quality programs as science makes further inroads into understanding the human animal.
